WHEN she rapped her way to success as winner of MTN Hitmaker Season 6 in 2017, Freda Rhymz had high hopes for her career but a few years on, things have not quite progressed as she would have wanted it.
Freda Rhymz says from her experience, it is difficult for rappers to break through the music market because in Ghana people do not understand rap. According to her, it took something for a rapper to hit the spotlight.
“I have come to realise that in Ghana, people do not understand rap so even as a rapper, you need to do something commercial. You cannot say you want to do strictly rap music in Ghana, it does not work that way.
“It goes beyond Ghana, in fact if you want to appeal to the outside world and gain that recognition, you need to have some kinds of songs that everyone will jam to,” she told Graphic .
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Defining what a commercial song was from her perspective, Freda said it was,
“A song that is easy to sing along, one that doesn’t need much; a song that is easy to sing along to without stressing to learn the lyrics over and over again.”
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She continued, “Every artiste needs a commercial song that will push you into the market. As a rapper if you are able to come out with a commercial song, it will shoot you to that level that you want.