MTN Trains Young CEOs On Digital Marketing

Selorm Adadevoh – CEO of MTN

TELECOMMUNICATION
GIANTS, MTN Ghana, as part of its ‘Yellow Care’ programme, has held a one-day
summit for participants of the Young CEOs Campaign.

The
summit is aimed at educating the CEOs on the immense benefits of digital
marketing and how they can use it to expand their business base.

Senior
Manager of MTN Ghana Foundation, Robert Kuzoe, said, “We chose this initiative
so we could bring them (the Young CEOs) on board, educate them on digital
marketing – how they can package their products; how they can expand their
business base; how they can also engage clients and get feedback so that they
can expand their businesses and make impacts in their societies.”

Following
the summit, each young CEO would be placed under the senior leadership of the
business.

They
would have the opportunity to engage all the CEOs, General Managers and Senior
Managers of MTN Ghana who would share their experiences with them and help them
go through whatever challenges they may be facing.

He
revealed that the participants numbering about 50 cut across various
entrepreneurial disciplines.

Digital
Consultant, MTN Ghana, Dario Bianchi, stated that with over five million
customers on Facebook, MTN Ghana is able to interact with its customers just
with a single post, thereby urging them to take full advantage of digital
marketing and social media.

“So
with one single post, you can talk to all these customers. That is why digital
marketing can be a really effective and cheap way for you to talk to your customers
and promote your products,” he said.

He
counseled that even without any product participants can still make posts which
would attract hundreds of potential customers.

He
said this “can give you an idea whether your product has a future in the market
or maybe not.”

On getting the right audience and feedback, Dario Bianchi stressed that unlike five-ten years ago, participants using digital marketing would have to be careful, patient and willing to dedicate time adding that, “and you need to really have the right insight into how you communicate and position your product” because digital marketing changes every day.

By Nii Adjei Mensahfio

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